About Us

US
Our Story

Built For Real People.

We're not a supplement brand. We're not a gym chain. We're a team of coaches, researchers, and athletes who got tired of the noise — and decided to build something that actually helps.

50K+
Monthly Readers
200+
Expert Articles
4
Free Calculators
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SCIENCE-BACKED ·
NO BS ADVICE ·
REAL RESULTS ·
FITNESS ·
NUTRITION ·
PERFORMANCE ·
STRENGTH ·
RECOVERY ·
SCIENCE-BACKED ·
NO BS ADVICE ·
REAL RESULTS ·
FITNESS ·
NUTRITION ·
PERFORMANCE ·
STRENGTH ·
RECOVERY ·
Our Mission

Cut Through
The Noise.

The fitness industry is flooded with misinformation — fad diets, miracle programs, supplements that promise the world and deliver nothing. We built Health & Fits to be different.

Every article we publish is grounded in evidence. Every calculator we build is tuned to real physiology. Every recommendation we make is something we'd tell a friend — not a customer.

01
Evidence Over Hype
We cite studies, not influencers. Every claim is traceable to peer-reviewed research or expert consensus.
02
Accessible to All
Elite knowledge shouldn't cost elite prices. Our tools and content are free because health shouldn't have a paywall.
03
Practical by Design
Theory is worthless without application. We translate complex science into habits that fit real lives.
04
Honest Always
We'll tell you when something doesn't work, when the research is inconclusive, and when you should see a professional.

Our Story

From a simple blog to a trusted platform — here's how Health & Fits became the resource thousands rely on every day.

2022
The First Article
Started as a personal project — one coach frustrated by the misinformation being shared online. The first article on progressive overload was shared in a gym WhatsApp group. It went viral locally.
2023
Building the Team
Brought on a registered nutritionist and a sports science researcher. Published over 60 evidence-based articles and crossed 10,000 monthly readers. The community started forming.
2024
The Calculator Suite
Launched the Performance Calculators — BMI, TDEE, Macro Splitter, and 1RM Predictor. Built with real formulas, not shortcuts. Over 100,000 calculations run in the first six months.
2025
Scaling with Integrity
Turned down three supplement sponsorship deals to maintain editorial independence. Doubled content output, expanded into video, and hit 50,000 monthly readers without compromising once.
NOW
Still Growing. Still Honest.
We're building new tools, expanding our expert team, and working on a free training plan library. The mission hasn't changed — make elite fitness knowledge accessible to everyone.
The People Behind It

Meet The Team

JR
James Rowe
Founder & Head Coach
Certified strength & conditioning coach with 12 years in competitive powerlifting. Built Health & Fits after growing tired of watching clients fail because of bad online advice. BSc Sports Science, CSCS certified.
SK
Sara Khan
Registered Nutritionist
RD with a Masters in Sports Nutrition from Loughborough University. Formerly worked with semi-professional football clubs. Leads all nutritional content and calculator methodology on the platform.
DM
Dr. David Mills
Sports Science Advisor
PhD in Exercise Physiology. Published researcher with 20+ peer-reviewed papers on metabolic adaptation and resistance training. Reviews all scientific claims before publication to ensure accuracy.
What We Cover

Everything You Need to
Perform Better.

Four core categories, one goal — give you the knowledge to build a body and lifestyle you're proud of.

🏋️
Fitness
Programming, technique breakdowns, recovery protocols, and everything in between. Train smarter, not just harder.
🥗
Nutrition
Macros, meal timing, supplementation, and evidence-based diet strategies for every goal from fat loss to muscle gain.
⚖️
Weight Management
Sustainable approaches to body composition change — no crash diets, no magic tricks. Just science and consistency.
🔧
Tools
Free calculators built on real formulas. BMI, TDEE, Macros, 1RM — precision data for precision results.
Ready to Start?

Start Building A Better You.

Join thousands of readers who use Health & Fits to train smarter, eat better, and actually see results.

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PERFORMANCE CALCULATORS

Get precise data tailored to your body metrics. Built for real results, not generic estimates.